III) ART AND DESIGN PROGRAM
We conceive art as a fundamental discipline within a culture. Art is a tool and a language used to perceive, interpret and express the different aspects of the world we experience.
And this is how we also consider folk art, usually called crafts, since knowledge is transmitted from generation to generation as traditional materials and techniques are employed in the craft production. Design objects which tourists take home as souvenirs are also tools of cultural communication.
The Quebrada de Humahuaca is source of inspiration for folk art, artists and sculptors, photographers and designers. The communion between the artist’s feelings and the deep and ancient universe of the Quebrada is reflected in their works. Therefore we contribute to spread that variety of standpoints on this unique culture to the contemporary world.
We work together with the artists of the Quebrada from various visual expressions to generate links to their cultural products. Our first steps in this program are the book "Art in the Heights" and the creation of Pankara, an object design brand with Andean identity.
III) ART AND DESIGN PROGRAM
We conceive art as a fundamental discipline within a culture. Art is a tool and a language used to perceive, interpret and express the different aspects of the world we experience.
And this is how we also consider folk art, usually called crafts, since knowledge is transmitted from generation to generation as traditional materials and techniques are employed in the craft production. Design objects which tourists take home as souvenirs are also tools of cultural communication.
The Quebrada de Humahuaca is source of inspiration for folk art, artists and sculptors, photographers and designers. The communion between the artist’s feelings and the deep and ancient universe of the Quebrada is reflected in their works. Therefore we contribute to spread that variety of standpoints on this unique culture to the contemporary world.
We work together with the artists of the Quebrada from various visual expressions to generate links to their cultural products. Our first steps in this program are the book "Art in the Heights" and the creation of Pankara, an object design brand with Andean identity.